Some artists are going to new and interesting lengths to promote their releases and give their fans something value-added. Take Kathleen Edwards for example:
Kathleen Edwards, an Ottawa singer-songwriter on the Maple Music label, is hoping that a nice package and some extra features might appeal to fans: She is auctioning off a 160-gigabyte iPod on eBay filled with every piece of music she has ever recorded.-- GlobeAndMail.com, "Sometimes A Song Is So Much More Than A Song".
For Edwards' fans this is a pretty cool deal -- well for one lucky fan with the money to spend. Does it do anything to promote Edwards' CD, encourage new fans, or to put it directly, put more money in the artist's pocket? I can't see that it will.
2 Comments:
You find the coolest information to blog about. What a great idea Kathleen Edwards came up with. It has to be hard on recording artists with the Internet downloads taking away from the selling of CD's. Song artists work so hard. I couldn't sing as much as they do. My throat would be on fire.
Hugs, JJ
Thanks JJ! You're so kind for popping by all my blogs. ;-)
It's definitely a new era for musicians, but I think there's a lot of opportunity as well. There's so much great music out there, it's fun to see the different internet strategies some artists are coming up with.
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