HMV (in the UK anyway) has decided that flagging sales are a result of the fact that they don't have an online networking site. Or something:
HMV (LSE: HMV) will likely launch its forthcoming social network in beta form before Christmas, the entertainment retailer tells NMA. The network will let users “connect with like-minded fans” and get additional content relevant to their purchases. HMV is speaking with movie and music studios to acquire clips, full tracks and other info.
Because social networking works so well when the focus is to sell consumers more. I'm pretty sure "like-minded fans" have already figured out how to go to band websites, message boards, fans clubs, mailing lists, and groups on Facebook or MySpace to "get additional content", usually directly from the artist.
Full story on paidContent:UK.